SMART Goals for Administrative Assistants and Executive Assistants

Is it time to set workplace goals? Here are some tips regarding setting executive assistant goals and administrative assistant goals:

TIP 1: Find the “Real” Goal

Be specific. Get to the “why.” For example, some administrative professionals suggest goals like, “My goal is to take a class in Microsoft PowerPoint software usage by the end of the year.”

That is NOT a very good workplace goal. You can meet that goal by “showing up.” So it’s certainly not “challenging”—a useful criteria in professional goal setting.

You don’t even have to learn anything—just show up and take the software class by the end of the year and you’ve met that goal. That was easy!

If that’s your initial thought for a goal, dig deeper: Ask “why?” Why do you want to take a class in PowerPoint software usage? What results are you looking for?

Goals are results. Remember that! It’s important. You don’t do goals; you achieve them.


SMART is an acronym. One of the most popular translations is Specific, Measurable, Achievable, Realistic and Time-related. Some people use other translations, particularly for the A, R and T in SMART, but essentially, they all mean the same thing in terms of what overall is a SMART goal.

Make your goals and objectives (which are two different things) SMART and you will avoid creating a meaningless goal as shown in the example in TIP 1 above. (This is not a SMART goal.)

TIP 3: Get Help!


Karen Porter, founder and author of The Effective Admin brand of educational resources

This is where I come in. I’ve updated the Goal Setting Info. Packet for administrative assistants and executive assistants.

It still contains the popular Tip Series publication no. 5: The Basic Guide to Goal Setting for Administrative Professionals.

And now it also contains information about SMART Goal Setting for Administrative Professionals (a SMART goals lesson, summary sheet, checklist, worksheets, examples and more).

This information is all directed toward administrative assistants and executive assistants who are setting SMART goals in the workplace—such as for yourself or for your employer when he or she asks you to turn in some goals for the quarter or year; perhaps prepare some workplace goals while preparing for your performance review session with your boss.

The SMART goal setting information is for administrative assistants and executive assistants who want to learn how to set both SMART—and smart—goals.

Get both the SMART Goal Setting information and The Effective Admin Tips Series publication #5: The Basic Guide to Goal Setting for Administrative Professionals right now. They are digital PDF format files you download to your computer. Plus get the eBook called Q&A—50 Administrative Professionals’ Top Questions About Goal Setting are Answered Here.

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What’s Inside:
…SMART goal setting lesson
…specific examples of goals
…ideas for setting goals
…and more
…all for executive assistants and administrative assistants

cart-buy-now-button Get all 3 publications for $29.99 Per Person (that means just you)

(Sold separately these publications are $19.99 per person.)

cart-buy-now-button Or $175 Per Company License (that means if you want the rights to share all three publications with all of the administrative employees in your company)

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Make your payment with Visa, MasterCard, Amex or through PayPal.

All purchases will show up on your credit card as payments to Albee Publishing Company, LLC (owned by Karen Porter, founder of The Effective Admin brand materials and this Web site). If paying by credit card, be sure to put in your exact address/zip code that matches the billing address of the credit card (or your order won’t complete).

NOTE to VAAP members: If you are a VAAP member or are purchasing a VAAP membership today, don’t buy this goal-setting information here separately because it’s included in VAAP membership subscriptions. Not a VAAP member? You can become a member. Any individuals or companies can join at that link. Questions? E-mail Karen Porter at

“Your goals setting publication allowed me to think of my goals from a completely different perspective and this was the first time in 20 years that I have not stressed over my annual review. I was prepared for it and in fact, looked forward to it.” –Judy S., executive assistant, San Antonio, Texas


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The Effective Admin™ brand is owned and produced by Karen Porter, job performance and career success coach and advisor to administrative assistants and executive assistants globally: My specialty is serving administrative professionals like you with job performance and career management advice. I have more than 25 years of experience interacting with the "real" workplace and working administrative professionals. I have been serving administrative assistants and executive assistants with strategies, tips and advice through The Effective Admin resources since 2004. Get my best resources in one place: Read more here.


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Tips, Tips and More Tips

If you are an administrative assistant or executive assistant who enjoys continuous learning and professional development related to your administrative professional job, role and career, you're in the right place. You'll find hundreds of tips at the VAAP private member Web site to help you do your job efficiently and effectively and manage your administrative career. GetTipsHereButton125
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These eBooks and more are available to VAAP members.