SMART Goals for Administrative Assistants and Executive Assistants

Is it time to set workplace goals? Here are some tips regarding setting executive assistant and administrative assistant goals:

TIP 1: Find the “Real” Goal

Be specific. Get to the “why.” For example, some administrative professionals suggest goals like, “My goal is to take a class in Microsoft PowerPoint software usage by the end of the year.”

That is NOT a very good workplace goal. You can meet that goal by “showing up.” So it’s certainly not “challenging” — a useful criteria in professional goal setting.

You don’t even have to learn anything — just show up and take the software class by the end of the year and you’ve met that goal. That was easy!

If that’s your initial thought for a goal, dig deeper: Ask “why?” Why do you want to take a class in PowerPoint software usage? What results are you looking for?

Goals are results. Remember that! It’s important. You don’t do goals; you achieve them.


SMART is an acronym. One of the most popular translations is Specific, Measurable, Achievable, Realistic and Time-related. Some people use other translations, particularly for the A, R and T in SMART, but essentially, they all mean the same thing in terms of what overall is a SMART goal.

Make your goals and objectives (which are two different things) SMART and you will avoid creating a meaningless goal as shown in the example in TIP 1 above. (This is not a SMART goal.)

TIP 3: Get Help!

This is where I come in. I’ve updated the Goal Setting Info. Packet for administrative assistants and executive assistants.

It still contains the popular Tip Series publication no. 5: The Basic Guide to Goal Setting for Administrative Professionals.

And now it also contains a new section called the SMART Goals Information Packet, which includes a SMART goals lesson, summary sheet, checklist, worksheets, examples and more — all directed toward administrative assistants and executive assistants who are setting SMART goals in the workplace (such as for yourself or for your employer when he or she asks you to turn in some goals for the quarter or year; perhaps prepare some workplace goals while preparing for your performance review session with your boss).

The SMART Goals Information Packet portion of the info. packet is all new information I just created and added.

Here’s the link to read all about it: Goal Setting Info. Packet for administrative assistants and executive assistants

You may also want to read:

50 Questions About Goal Setting From Administrative Assistants and Executive Assistants I’ve Been Asked

Administrative Assistant Goals – Executive Assistant Goals – Why is it so hard to set goals for administrative assistants and executive assistants?

The Difference Between Qualitative Goals and Quantitative Goals: One can Say You’re A “Good” Admin; the Other can Prove it!

Posted in Goal Setting for Admin Pros

Communication Advice for Assistants

"Beware of people who deliberately probe for information from assistants in sneaky ways so you don't fall for communication tactics that thrive on your instinctive replies. Respond to all inquiries with deliberate thought." -- Excerpted from Chapter 8 Recap, Communication Strategies for Administrative Professionals. Read more in Chapter 8: Communicating What You Can't and Won't Say. Click here for book details.